For the sake of this blog, let’s start with a basic assumption: you’re rebranding because there’s a real need—not because the new CMO wants to add a shiny...

If you’re old enough to read this, you’re old enough to know that Santa Claus isn’t real. And he wasn’t always red either. Every colour that covers everything...

Most companies keep their heads down, products pretty and margins as high as possible.   But not Nike – they'd rather light a match and set the world on fire....