THE RIGHT WAY TO LOGO ? Imagine this – an apple with a bite taken off the top right corner, or a giant black tick mark. Did these remind you of some very specific brands? We thought it would. Irrespective of the business, a logo is the keystone of your...
P FOR PERSONAL BRANDING ? A personal brand is essentially an expression of who you are – what you stand for, what you represent and what your values are, amongst other things. In a way, it is a version of you that can be used most effectively to manipulate...
NAMING A BRAND ? Choosing a brand name can often seem like a daunting task. Especially in 2021, when it seems like all of the good names have already been taken. How do you then pick a name that stands out? One that works five years down the line? One that is...
THE PACKAGING PIVOT ? A Victoria’s Secret shopping bag. The Carolina Herrera Good Girl perfume bottle. A bottle of Bombay Sapphire. You’ll have to agree that you’ve bought or wanted to buy at least one of the above brands majorly because of the packaging. For a...
Startups in times of the Great Pandemic ? In April 2020, Pooja Dhingra had to close her beloved Le15 Café in the wake of the nationwide lockdown in India. With 7.4 million followers and countless loyal consumers, Dhingra’s dismay came as a shock to the upper...
