BLUE ROADS TO GREEN BILLS ? If you’re old enough to read this, you’re old enough to know that Santa Claus isn’t real. And he wasn’t always red either. Every colour that covers everything around you was mostly a decision made for you – including whatever you are...
SPEAK UP, SELL MORE ? Most companies keep their heads down, products pretty and margins as high as possible. But not Nike – they’d rather light a match and set the world on fire. Their “Dream Crazy” campaign featuring Colin Kaepernick was like...
IN THE TIME OF GREEN MARKETING ? The word ‘green’ has lost its association with grassy meadows for a while now, having rebranded itself firmly to join the ranks of words such as ‘eco-friendly’ and ‘sustainable’. And thus, the phrase “green marketing” has to do...
THE ART OF MEME MARKETING ? Memes have been unanimously chosen as the language of the internet – spreading like wildfire across the infinitely many social media channels. The term has its roots in Ancient Greek, however its modern coinage stems from Richard...
THE A-Z OF INFLUENCER MARKETING ? Clean-label and health-food brand, The Whole Truth (formerly And Nothing Else) has earned raving praise for their unique new Social Media Campaign, “The Whole Truth-Sayers”. The 5-minute long advertisement features Founder/CEO...
THE RIGHT WAY TO LOGO ? Imagine this – an apple with a bite taken off the top right corner, or a giant black tick mark. Did these remind you of some very specific brands? We thought it would. Irrespective of the business, a logo is the keystone of your...
