A personal brand is essentially an expression of who you are - what you stand for, what you represent and what your values are, amongst other things. In a...
P for Personal Branding
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Naming a Brand
Choosing a brand name can often seem like a daunting task. Especially in 2021, when it seems like all of the good names have already been taken. How do you...
The Packaging Pivot
A Victoria’s Secret shopping bag. The Carolina Herrera Good Girl perfume bottle. A bottle of Bombay Sapphire. You’ll have to agree that you’ve bought or...
The A-Z of Influencer Marketing
Clean-label and health-food brand, The Whole Truth (formerly And Nothing Else) has earned raving praise for their unique new Social Media Campaign,...
The Right Way to Logo
Imagine this - an apple with a bite taken off the top right corner, or a giant black tick mark. Did these remind you of some very specific brands?...