In his book ‘The Lean Startup’, Eric Ries has clearly defined the definition of a startup - “A startup is a human institution designed to create a new product...
The Key to an Effective Pitch Deck
read more
The Alchemy of Branding
Many a time, budding entrepreneurs assume that designing a logo, creating a website and posting on social media handles is enough to communicate with their...
The Resurrection of the Personal Computer
2020 was a year of uncertainty, but there were a few changes that we could predict with some certainty - a major one being the technological shift, for data...
P for Personal Branding
A personal brand is essentially an expression of who you are - what you stand for, what you represent and what your values are, amongst other...
Naming a Brand
Choosing a brand name can often seem like a daunting task. Especially in 2021, when it seems like all of the good names have already been taken. How...