Who is a consultant? A person who has the required knowledge, resources and professional expertise to provide professional advice in a particular work profile...
The Great Mass Comm-edy
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The Fault in our Intuitions
Every time we watch a good TV commercial or read a catchy copy on a newspaper ad, the world gets divided into three types of people: The layman who knows he...
Startups in times of the Great Pandemic
In April 2020, Pooja Dhingra had to close her beloved Le15 Café in the wake of the nationwide lockdown in India. With 7.4 million followers and countless...
The Packaging Pivot
A Victoria’s Secret shopping bag. The Carolina Herrera Good Girl perfume bottle. A bottle of Bombay Sapphire. You’ll have to agree that you’ve...
The Key to an Effective Pitch Deck
In his book ‘The Lean Startup’, Eric Ries has clearly defined the definition of a startup - “A startup is a human institution designed to create a...