2020 was a year of uncertainty, but there were a few changes that we could predict with some certainty - a major one being the technological shift, for data...
The Resurrection of the Personal Computer
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The Great Mass Comm-edy
Who is a consultant? A person who has the required knowledge, resources and professional expertise to provide professional advice in a particular work profile...
The Fault in our Intuitions
Every time we watch a good TV commercial or read a catchy copy on a newspaper ad, the world gets divided into three types of people: The layman who knows he...
Naming a Brand
Choosing a brand name can often seem like a daunting task. Especially in 2021, when it seems like all of the good names have already been taken. How...
The Packaging Pivot
A Victoria’s Secret shopping bag. The Carolina Herrera Good Girl perfume bottle. A bottle of Bombay Sapphire. You’ll have to agree that you’ve...