P FOR PERSONAL BRANDING ? A personal brand is essentially an expression of who you are – what you stand for, what you represent and what your values are, amongst other things. In a way, it is a version of you that can be used most effectively to manipulate...
NAMING A BRAND ? Choosing a brand name can often seem like a daunting task. Especially in 2021, when it seems like all of the good names have already been taken. How do you then pick a name that stands out? One that works five years down the line? One that is...
THE PACKAGING PIVOT ? A Victoria’s Secret shopping bag. The Carolina Herrera Good Girl perfume bottle. A bottle of Bombay Sapphire. You’ll have to agree that you’ve bought or wanted to buy at least one of the above brands majorly because of the packaging. For a...
THE KEY TO AN EFFECTIVE PITCH DECK ? In his book ‘The Lean Startup’, Eric Ries has clearly defined the definition of a startup – “A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.” The...
The Alchemy of Branding ? Many a time, budding entrepreneurs assume that designing a logo, creating a website and posting on social media handles is enough to communicate with their target group about their offerings. And in case they need more traction, they can...
The Resurrection of the Personal Computer ? 2020 was a year of uncertainty, but there were a few changes that we could predict with some certainty – a major one being the technological shift, for data could tell us in which direction the usage was headed....
