The Great Mass Comm-edy ? Who is a consultant? A person who has the required knowledge, resources and professional expertise to provide professional advice in a particular work profile or industry. We need consultants in various spheres of your life –...
The Fault in our Intuitions ? Every time we watch a good TV commercial or read a catchy copy on a newspaper ad, the world gets divided into three types of people: The layman who knows he loves it but doesn’t know why The competitor who purposefully calls his ad...
Startups in times of the Great Pandemic ? In April 2020, Pooja Dhingra had to close her beloved Le15 Café in the wake of the nationwide lockdown in India. With 7.4 million followers and countless loyal consumers, Dhingra’s dismay came as a shock to the upper...
Gender and the Media Industry ? Ask any woman working in the media and entertainment industry and they would universally agree with two facts: Women account for a key demographic as writers, PROs and advertisers. These very women are severely underrepresented at...
The Love Triangle: Start-ups, Investors and Storytelling ? Today, if you want to succeed as an entrepreneur, you also have to be a good storyteller. Richard Branson Founder of Virgin Group Mankind has relied on storytelling for as long as history has allowed us...